Lindsay Cubbage

Maryland Institute College of Art  - Remote

Associate Director of Creative & Project Management
2021— 2023 

• Lead, plan, strategize and define, the scope of projects and campaigns for the college’s communications, public relations, product marketing, and global brand narrative across appropriate media and channels
• Create and deploy marketing data collection tools and methodologies for consumer, competitor, and market condition analysis
• Manage the college’s social media institutional strategy and spearhead global campaigns on platforms including TikTok, Facebook, Instagram, and X

Assistant Director, Brand Marketing
2021—2023

• Developed the messaging vision, brand, and marketing strategy concepts for the Open Studies department.
• Lead creative production and strategy for social digital content on Instagram, Facebook, X, and TikTok channels.
• Project management for all creative, marketing, and campaign efforts for the Open Studies team, and larger institutional projects.
• Created team streamlined efficiency by introducing and implementing a project management software system (Asana) into the team space for all collaborative projects.
• Translate incoming project requests into full production schedules and linked marketing campaign initiatives.
• Cross-collaborate with internal and external partnerships across the design, art, and higher ed. space
• Design and create graphic design concepts, including illustrations, logos, layouts, videos, and photos for the Open Studies team.
• Write and edit copy for the college's publications across all digital and traditional channels (web, email, social media, catalogs, etc.)
• Maintain CMS matrixes, review all art file updates, and HTML for accuracy, and publish content.

Ticketmaster - Hollywood, CA
Product Marketing Coordinator, B2B 2019—2020 

• Project management for B2B multi-complex projects including; product marketing campaigns, Ticketmaster business website, business blog, universal product pitch decks, and global marketing events 
•  Implement projects of all sizes through the creative process and establish production timelines 
  
• Evaluated incoming project requests against resources, track key project milestones, and anticipate issues, cater to project life-cycle, prep delivery, and adjusted production to increase efficiency 
• Led all campaigns with prioritization, deadline management, status updates, and internal communication 
• Supported product marketing and design team with project plans, scheduling, notation, presentations, and reporting 
• Cultivated relationships with internal and external partners, freelancers, vendors, agencies, and stakeholders

Popchips - Playa, CA
Project Manager
2017—2018

• Served as a direct liaison between company board members, investors, stockholders, and the senior leadership team 
• Provided executive administrative support and special project management for the CFO, CMO, and CCO
•  Ensured global special projects moved forward and were executed in advance of deadlines 
• Facilitated efficient decision-making for the CFO, CMO, and CCO through continual analysis and organization of vital company information with performance metrics
• Streamlined KP Snacks acquisition of Popchips Ltd. by scheduling internal potential buyer/partnership meetings, designing business timelines, arranging top-level executive meetings, creating slide decks, and internal communications, and drafting the final press release for stockholders 
• Guided several highly confidential projects through their idea phase to work-streamed operating projects to be executed by mid-level management and entry-level employees 
• Provided clerical support to the Marketing Director and Digital Manager with social campaigns, mass product samples, and customer relations

The Art Institute of Washington - Washington, DC 
Career Services Advisor
2016—2017 

• Coached alumni and students on career strategies, personal marketing, portfolio edits, and personal branding skills 
• Spearheaded all AiW event operations, including venue research, budget, BOE negotiation, coordination with vendors, day of operations, and management of volunteers/student interns for 11 portfolio showcasing events held for prospective employers and artists 
• Developed and maintained business relations with over 200 new contacts, non-profit organizations, and relevant individuals 
• Acted as the key digital manager of career services channels, job listings, and communications with business contacts regarding quarterly gallery/portfolio show, job placements, and student interviews

Charleston Harbor Resort & Marina - Charleston, SC
Marketing Event & Recreation Intern
Summer 2016

• Successfully assisted with the planning, organization, and implementation of 17 resort events 
• Handpicked to create content through Adobe Illustrator and Photoshop for CHARM events including layouts, event logos, and print advertisements 
• Conducted event awareness initiatives by advertising calls/emails, marketing strategies, and dispersal of event invitations 
• Developed, designed, and orchestrated the recreation department’s training manual to improve future quality control